It is another terrible week on the home market.
#THE MUMMY MOVIES IN 3D THE TRILOGY MOVIE#
That said, a 49% drop-off is still an amazing performance and should lead to more than a few movie executives to look for ways to copy its success. Granted, its reviews are among the best of the year, so having better than average legs was expect. A super hero movie falling less than 50% during its second weekend of release is simply stunning. It should bounce back on Saturday and finish the weekend with $53 million, which is just a 49% sophomore stint drop-off. The film earned $15.8 million on Friday, which is 59% lower than its opening Friday. I assumed The Mummy would at least win on Friday, but that’s not the case, as Wonder Woman remains the number one box office draw. Was is unfairly attacked by critics? Or does Universal need to rethink their plans for a Dark Universe?įriday Estimates: Wonder Woman Wows Again with $15.8 millionĪt the beginning of the month, I assumed this weekend would be a close race between Wonder Woman and The Mummy. It bombed domestically and even though it did a lot better internationally, it still failed to pay for its nearly $200 million production budget. For a short time, The Mummy was the worst wide release of the summer. In fact, Universal had announced about a dozen films in the franchise, at least one of which had a release date, but no star. The Mummy came out this summer and was supposed to kick off Universal’s Dark Universe franchise. The Us Blu-ray screener hasn’t arrived yet, but it is still Pick of the Week, even with an unknown quality of extras.įeatured Blu-ray and DVD Review: The Mummy There are only two contenders for Pick of the Week: Us and Killing Eve: Season Two. It is a shallow week with a lot of films on the main list that would be secondary Blu-ray releases on a normal week.
#THE MUMMY MOVIES IN 3D THE TRILOGY UPDATE#
Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.īecause sales figures are estimated based on sampling, they will be more accurate for higher-selling titles. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group.
We refine our estimates from week to week as more data becomes available. The consumer spending estimate is based on the average sales price for the title in the retailers we survey. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.įor example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking.
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